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Many financial companies are now using RSS feeds to get jump start on their competition and some are using RSS feeds to reach out to their clients. Some banking companies such as Federal Reserve are using RSS feeds to communicate their bank rate changes. Many companies are using these RSS feeds as a way to help their clients and also benefit their companies. The RSS feeds as mentioned earlier lets the company stay ahead of the competition. Here is a link to the original article I found. http://www.feedforall.com/finance-companies-use-rss.htm